The awareness about organic food has been increasing among the consumers in UAE. People are showing more\ninterest in purchasing organic food. This research is to identify, what are the factors that influence the consumers to\npurchase organic in the Abu Dhabi. The review of the literature has shown that wide range of factors is proved to be\ncrucial to influencing consumers to exhibit positive attitude towards organic foods. As an outcome of the synthesis\nof prominent and recent literature, a set of factors have been identified that are important for motivating consumers\nwhich included health consciousness, environmental factors, safety concern and convenience and price. The main\naim of this empirical study is analyzing the importance that consumers have towards the factors that influence their\nattitude toward organic foods in UAE. The study suggests that attitude toward organic is predicted by factors like\nhealth consciousness, and environmental factors. The other two factors safety concern and convenience and price\nhave non significance impacts towards consumer attitude. The data were collected from a random sample of around\n47 consumers who regularly purchase organic food in UAE. The paper discusses the results of multi regression\nmodels used to detect how the motivating factors influence consumer�s attitude to purchase organic foods. The\nresults of the study show that factors like health consciousness and environmental concern have positive attitude.\nWhereas convenience and price, and safety concern were having non significance impact in persuading consumers\nattitude towards organic foods.
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